HALO LABS
CLIENT
HALO LABS
INDUSTRY
Biotherapeutic Manufacturing
SERVICES
Linkedin Ads
Google Ads
OVERVIEW
The Challenge
Halo Labs needed a reliable partner who could increase their digital footprint, decrease their cost per lead by 35%, and navigate Google Ads policy restrictions.
The Strategy
Supreme helped Halo Labs build tailored LinkedIn audiences, create Google campaigns for top instruments, and structure ad campaigns according to best practices. The strategy used remarketing audiences and leveraged Supreme’s relationship with Google reps to secure approvals.
The Results
Halo Labs surpassed their lead generation goal, achieving a 48% drop in cost per lead across channels and establishing a reliable lead generation system that consistently produces high-quality leads.
-45%
LinkedIn Ads CPL
The decrease in cost per lead on LinkedIn provides Halo with a stream of consistent, high-quality leads.
-60%
Google Ads CPL
The initiatives reduced Halo's cost per lead on Google while maintaining a high standard of lead quality.
+37%
Exceeded CPL Goal
Halo surpassed their cost per lead target across all channels by achieving a 48% reduction in CPL, significantly outperforming their initial goal of a 35% decrease.
“It was very well organized and showed a high level of competency, strategic mindset, and aptitude. They came with a game plan, and also, when we tried things out that didn't work, they could pivot on the fly really quickly.”
Steven Le
Director of Marketing,
Halo Labs
01
Supreme assisted Halo Labs in building tailored LinkedIn audiences of ideal potential customers based on skills and job titles. LinkedIn lead generation campaigns were then leveraged to deliver curated content to those audiences. By implementing a systematic funnel approach with videos, remarketing audiences, and optimized ads for high engagement, LinkedIn Ads cost per lead dropped by 45%, significantly improving lead-generation efforts on the platform.
02
Supreme developed targeted campaigns for Halo Labs' brand and top three instruments, using display ads for remarketing campaigns and over 200 specific keywords. Despite initial challenges with ads being flagged and disapproved, Supreme leveraged its relationships and experience with the Google policy team to resolve issues without altering critical landing page content. This approach resulted in a 60% reduction in Google Ads cost per lead.
“Val got us past a lot of roadblocks,
and I’m very grateful for her.”
“We had a lot of trouble with Google incorrectly flagging our campaigns. It was like banging our head against a wall! Val (our PhD. Google Strategist) overcame that successfully leveraging her relationship with Google Ads reps.”
Steven Le
Director of Marketing,
Halo Labs
Founder, Head of A.I
Previous Project