How Promega Optimized Ad Targeting and Increased Lead Generation By 300% for 50% less

Promega was already using Google Ads, but needed a trusted partner to step in and optimize their existing efforts. Their goal was to bring in more sales-qualified leads through form submissions, most notably through their sample request form. With comprehensive keyword research, quality scientific ad copy, continuous testing, and more, we improved their Google Ad processes and results.

As of 2020, Promega has seen a significant increase in the amount of traffic driven to their website from Google Ads. By triggering the most relevant ads on the right Google search terms we have refined Promega’s approach. This has not only led to more traffic, but better quality leads for their business.

In the last 4 years Promega’s Google Ads have driven more sales-qualified conversions. Many of these conversions have come on “like form” submissions. By optimizing ads, and showing them to the right audiences, we have both increased conversion actions. With these efforts, form submissions are now coming in at a much better price.

LinkedIn was relatively uncharted territory for Promega’s advertising efforts. This platform is a great way to get ads for the most appropriate content in front of the most relevant audiences. Through a focused effort on the right content, matched with the right creative, targeted to the right audience, we were able to set Promega up for LinkedIn success.

In the last few years, Promega’s Linkedin campaigns have consistently delivered 50% better performance than the industry average. By shifting away from a purely brand awareness approach and utilizing the LinkedIn lead forms we have helped bring in quality leads at a phenomenally low cost.