The Life Science Marketer’s Complete Guide To LinkedIn Ads

9 Hacks For Targeting Scientists In The Wild
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See What’s Inside

Written by 2 Ph.D.s and 2 expert digital marketers, the Life Science Marketer’s Complete Guide to LinkedIn Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of LinkedIn Advertising.
How To Leverage Your Existing Assets
How To Target Life Science Member Skills
When To Use Life Science Member Groups
What Is The Ideal Audience Size
How To Set-Up Conversion Tracking
When To Utilize Lead Generation Forms
Why PDF Images Will Increase CTR
How Eye Contact Images Will Increase CTR
When To Use Account-based Marketing
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Meet The Authors

Eric Southwell

Chief Marketing Officer
As the Chief Marketing Officer for Supreme, Eric manages a team of 27 to provide a measurable ROI on over 190 different accounts across Google Ads, LinkedIn, and Facebook.
Eric is a former NASA award-winning employee and a certified AdSkills.com course instructor. He has over 7 years experience in managing digital advertising campaigns, and he is considered to be one of the top B2B PPC specialists.

Ben Duffield

Director - Paid Social
Ben has been with Supreme over 8 years. He has more than 10 years of digital marketing experience across SEO, web dev, email, Google Ads, and Social Media marketing.
He now manages a team of 12 account managers who run over 80 LinkedIn, Facebook and Twitter ad accounts.

Mihaela Pupavac, Ph.D.

Director - Paid Search
Mihaela obtained her Ph.D. from McGill University, and has over 10 years of experience in academic research in the fields of biotechnology, molecular biology, and genetics.
She has since taken her knowledge of the life sciences and combined it with the skill set of paid advertising on Google Ads, Microsoft (Bing) Ads, Facebook, and LinkedIn.
For the past 5 years she has directly helped over 30 life science clients grow their business through paid advertising. She oversees a team managing $17M in yearly ad spend.

Irene Lecker

Manager - Paid Social
Irene has 11 years of biomedical research experience with a focus on translational neuroscience and drug target identification.
She has a B.Sc. in Physiology & Pharmacology and a Ph.D. in Neuropharmacology from the University of Toronto.
Since joining Supreme, Irene has worked with over 40 life science and pharma companies to drive leads and sales utilizing LinkedIn Ads.
She has 23 peer-reviewed publications, over 50 published abstracts, one US patent, and numerous scholarships and awards for scientific excellence.

“I love working with the Supreme team.”

“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience.
I love working with the Supreme team.”

KEVIN PELLERIN

Media and Metrics Specialist
PROMEGA

“Supreme Transformed Our Advertising.”

“Our partnership with Supreme has helped
transform our digital advertising program across Google and LinkedIn.”

Harjit Kullar

Vice President, Marketing MARAVAI
LIFESCIENCES

“Eric and the Supreme team are ROCKSTARS!”

“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”

Kenneth Kami

Vice President of Marketing
MDX HEALTH
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